Font & colors
![POV man on E-Scooter](/static/10d1c410f8bad9946c0b704107018440/4e271/scooter-picture-1.jpg)
![Two women on E-scooters](/static/98f7eeabb944fe3b033bf4e9ba3ffe07/f9bc8/scooter-picture-2.jpg)
![Two E-scooters in front of blurry background](/static/eff108623f1fb152eb435ba1c41cf0b3/f9024/scooter-picture-3.jpg)
![E-Scooter green flash character logo](/static/6193d857c4da8f82ccde3e2ce258676e/6e377/scooterstop_logomark.png)
Logo & pattern
The logo reflects the sustainability and dynamism of e-mobility. It is composed of a green lightning bolt combined with a pedal scooter, which references the products offered by the company.
The combination of the lightning bolt and the pedal scooter form a character, where the scooters wheels represent the eyes and the deck the mouth.The friendly character represents the playful and fun way that e-mobility has to offer and creates a dynamic logo.
The combination of the lightning bolt and the pedal scooter form a character, where the scooters wheels represent the eyes and the deck the mouth.The friendly character represents the playful and fun way that e-mobility has to offer and creates a dynamic logo.
![Different ScooterStop logo character expressions](/static/1b4310b01095882278b9dfbc8d74fecb/e913d/scooterstop-logo-character-expressions.png)
![Different ScooterStop logo character expressions](/static/1b4310b01095882278b9dfbc8d74fecb/e913d/scooterstop-logo-character-expressions.png)
The brand’s pattern is based on the style of a topographical map, and illustrates the movement as well as the landscape that can be easily covered with e-scooters.
The logotype picks up the shape of the logo and reinforces the representation of movement.
![ScooterStop logotype](/static/fccb64c07679fd5b91b648de30329d41/2f44e/scooterstop_logotype.png)
![Person on e-scooter inside logo silhouette](/static/7dafe5147ac3fc8d89fdd68b569f9c53/27607/scooterstop_logo_photo.png)
![Green flash logo on helmet and pattern on tshirt](/static/580ea91d70d37a9c75c75a934c706ce9/f4951/scooterstop_helmet_tshirt.jpg)
![E-Scooter brand identity on wall](/static/5802c1e1fa1c7a439affa325b3182d68/1958a/scooterstop_wall.jpg)
Website
The website includes a large header highlighting selected scooters. A call to action encourages customers to take a closer look at the scooters.
The header shows how the typography can be used together with the pattern and images, and highlights how the components form a strong brand identity.
![E-Scooter startup ecommerce website design](/static/f5a6f69aa16dcd31949cd451dd5e9b41/a1dd5/scooterstop_website_laptop.png)