I’m Sacha Nati, a brand designer from Luxembourg

Creating powerful brands - a graphic design studio specialising in logo design and visual identities

Highlighted projects

ScooterStop Brand Identity

Branding   –   Web

See full project
E-Scooter startup brand identity and website
Bofferding Logo Concept

Branding   –   Packaging

See full project
Luxembourgish beer brand logo and packaging concept
Twitch Environmental Campaign

Branding   –   Motion   –   Publication

See full project
Twitch climate change environmental campaign concept
BGG Brand Identity

Branding   –   Print

See full project
Black Girl Gamers gaming billboard London Piccadilly
Wilhelmsburg Place Branding

Branding   –   Coding   –   Web

See full project
Hamburg Wilhelmsburg place branding
See all projects

How

branding

increases your value

Branding is an essential part of a business. It can build trust, attract more customers and increase the value of the company – but it can also do the opposite if it’s done incorrectly or not at all.

Make sure your business has great branding so you don’t miss out on potential customers and growth.

It’s much more than

just

a logo

Building a brand is a very important part of a successful business. To express your company’s beliefs and ambitions, you need much more than a powerful and expressive logo. You need coherent design elements, a visual language that represents your main goal as a brand.

Designing a valuable brand identity requires a lot of work before the actual design process and goes far beyond that. Read more about the process below.

My

process

, briefly summarized

Research

Each project starts with thorough research about the company. To understand the goals and problems and find successful solutions, it is important to know everything about the company. <br />What problems does it solve? What are its objectives? What makes it unique? What does the ideal customer look like? <br />These are just some of the questions that go into the research process to develop an ideal brand identity.

Concepting

In this phase, each idea and possible solution to the problem is written down or sketched out. Using all the information gathered in the research process, it is possible to develop a visual language that solves the company’s problems, expresses its purpose and appeals to the target audience.

Design

After further communication with the client, the best concept is transformed into a working visual language. This often includes, in addition to the logo, colors, fonts, patterns, guidelines and everything that can be communicated visually by the company.

Completion

Once everything is finalized, the client receives all brand assets as well as a style guide to make sure everyone knows how to use the new language. <br />Although this step concludes the project, I am always available for future projects and meetings to further assist the client.

1

Research

Each project starts with thorough research about the company. To understand the goals and problems and find successful solutions, it is important to know everything about the company.

What problems does it solve? What are its objectives? What makes it unique? What does the ideal customer look like?

These are just some of the questions that go into the research process to develop an ideal brand identity.

2

Concepting

In this phase, each idea and possible solution to the problem is written down or sketched out. Using all the information gathered in the research process, it is possible to develop a visual language that solves the company’s problems, expresses its purpose and appeals to the target audience.

3

Design

After further communication with the client, the best concept is transformed into a working visual language. This often includes, in addition to the logo, colors, fonts, patterns, guidelines and everything that can be communicated visually by the company.

4

Completion

Once everything is finalized, the client receives all brand assets as well as a style guide to make sure everyone knows how to use the new language.

Although this step concludes the project, I am always available for future projects and meetings to further assist the client.

FAQ